The General Date Protection Regulation (GDPR) compliance:

What is the GDPR?

A European privacy law approved by the European Commission in 2016. The GDPR will replace a prior European Union privacy directive known as Directive 95/46/EC (the “Directive”), which has been the basis of European data protection law since 1995. A regulation such as the GDPR is a binding act, which must be followed in its entirety throughout the EU. The GDPR is an attempt to strengthen, harmonize, and modernize EU data protection law and enhance individual rights and freedoms and consistent with the European understanding of privacy as a fundamental human right. The GDPR regulates, among other things, how individuals and organizations may obtain, use, store, and eliminate personal data. It will have a significant impact on all businesses around the world.

How we use your personal data?

The heart of our GDPR compliance is that we only collect the data absolutely necessary that will help us provide you with a world-class customer service as well as proceed and safely deliver your order using our national postal services or a courier provider.Your personal data belongs to you and we will always ask in advance for your consent before processing EU personal data within the meaning prescribed by the GDPR.

We may use your personal data to track your relationship with us, like providing updates throughout the whole process, asking for your feedback to further improve our business, or sending emails with our latest offers if you have previously subscribed to our newsletter giving us consent to include you in our email campaigns. We may, occasionally, send surveys or even direct one-to-one mail in order to manage and improve our customer service processes.

Newsletter/Εmail marketing automation: By opting to subscribe to our newsletter you consent to receiving updates, special offers and exclusive discounts. We use mailchimp for sending our newsletter and for email marketing automation. Therefore, once accepting our privacy policy you acknowledge that the information you provide will be transferred to Mailchimp for processing in accordance with their privacy policy (

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us or by contacting us at We assure you that we will treat your information with respect.

Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

Do we share your data with third parties?

Customer confidentiality and privacy are fundamental principles behind the ethos of Michas Watches and are thus safeguarded by a strict corporate policy. Therefore, we will never sell, rent or share your personal data/information with any third party for marketing purposes. Piece of your personal information may be used in your best interest as described below:

Web Analytics

We use google analytics on the scope of data collection and procession in order to analyze traffic, gain insights and improve the functionality of our website.

Cookies Policy (Last updated: 18/5/2018)

By using or accessing our website you are consenting to Michas Watches’s use of cookies as follows:

This policy helps to explain what cookies are, when and why cookies may be sent to the website visitors (referred to in this policy as “we” “us” or “our”), how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

What are cookies

“Cookies” are text-only small pieces of information that a website transfers to an individual’s hard drive or other web site-browsing equipment for record-keeping purposes. Cookies allow the website or a third-party to remember important information that will make your use of the site more convenient and your next visit easier. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie and a randomly generated unique number or other value. Like most websites, we use cookies for a variety of purposes in order to improve your online experience, for analytics and marketing. More specifically, we use cookies on our website for the following purposes:

-Analytical purposes: We use cookies to analyze user activity in order to improve the website. For example, using cookies we can look at aggregate patterns like the average number of product searches that users perform. We can use such analysis to gain insights about how to improve the functionality and optimize user experience on our website.

- Your preferences: We use cookies to store certain user preferences on our website. For example, cookies can be used to record how you interact with our website, items added to your shopping bag and allow you to have access to any incomplete actions of yours from your last visit.

- Third-party cookies: In addition to our own cookies, we use cookies, web beacons or similar technologies of our trusted third-party partners to report usage of statistics of the Service and deliver advertisements on and through the Service, such as:

Google analytics: Google Analytics is a simple, easy-to-use tool that helps us measure how users interact with website content and analyze the traffic to our website. For example, as a user navigates web pages, Google Analytics provides website owners with recorded information about the page a user has seen, for example the URL of the page. The Google Analytics JavaScript libraries use HTTP Cookies to "remember" what a user has done on previous pages / interactions with the website. You may learn more about google analytics tool by visiting:

If you want to opt out, download and install the add-on for your web browser:

You may edit your cookies preferences by clicking here.

Where can you find more information about cookies?

You can learn more about cookies and the following third-party websites:

All About Cookies:

Network Advertising Initiative:

Are there any data transfer issues?

Under GDPR, since we use Google analytics, Google is our data processor. This means that we are allowing Google to access data and Google is supplying us with data in the form of reports.

We would like to assure you that we keep your personal information private and safe. Google- as data processor- conforms to the EU GDPR and complies with the EU-US Privacy Shield Framework which protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States for commercial purposes.

Google analytics terms of service:

Google compliance with the EU-US Privacy Shield Framework:

Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

Last updated on 22/9/2022